Better By Association

Turning Organizations Around: What It Takes to Strengthen and Transform Associations

In this episode, recorded live at TSAE’s New Ideas Annual Conference in San Antonio, hosts Steven Stout, FASAE, CAE, and Katy Markert sit down with Christian Malesic, MBA, CAE, CMP, IOM, an eight-time CEO with more than 28 years of leadership experience. Christian shares his remarkable path from Air Force officer to association executive, highlighting the strategies and mindset that have guided his success in organizational turnarounds. He discusses the critical role of strong governance, financial discipline, and relationship-building in driving meaningful change, while also reflecting on his passion for nonprofit work and lifelong learning. Packed with practical insights and real-world experience, this conversation offers valuable guidance for both emerging and seasoned association leaders.
Better by Association is produced by Association Briefings.
 
Show Notes
Christian D. Malesic, MBA, CAE, CMP, IOM is an eight-time CEO with over 28 years of experience. He motivates audiences as a speaker, trainer, & lecturer and moves needles as a Turnaround CEO, consultant, and recognized expert in Association Management.
His peers continue to recognize his servant’s heart with numerous national and state awards from various organizations for many and varied industry accomplishments. Most notably, he was heralded in 2012 as the nation’s Best New Executive Officer and is the 2024 Dallas / Fort Worth Association (DFWAE) Executive of the Year and the 2025 CAE of the Year.
With over two dozen nationally published “business-best-practices” articles to his name, Christian is also a resourceful & accomplished executive. He has served on 22 different local, regional, and national Boards himself.
He received his MBA with distinguished honors from Shippensburg University of Pennsylvania plus three bachelor’s degrees in: Electrical Engineering & Government from Lehigh University and Business Administration with a Concentration in Marketing from Elizabethtown College.
Christian is a Certified Association Executive (CAE), a Certified Meeting Professional (CMP), and is a graduate of the prestigious Institute for Organizational Management (IOM), the most highly respected program nationwide for Association Management. He is a current member in good standing of the Texas Society of Association Executives (TSAE) and the Dallas / Fort Worth Society of Association Executives (DFWAE).

Lessons in Disruption, Resilience and Reinvention: Adapting to the Future of Associations

In this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert welcome Dr. Tracey Wilen, the closing keynote speaker at this year's New Ideas Annual Conference in San Antonio. Dr. Wilen shares her unconventional path from the world of fashion magazines to leadership roles in technology and manufacturing, highlighting how resilience, curiosity, and adaptability shaped her career. The conversation explores the major forces reshaping today’s workplace — rapid technological disruption, economic uncertainty, and global instability — and what professionals need in order to stay relevant. Dr. Wilen discusses the value of continuous learning, the mindset shifts required to navigate change, and how AI can serve as a powerful collaborator rather than a threat. They also talk about the importance of networking, the evolving skills landscape, and the vital role associations play in equipping their members for the future of work.
 
Better By Association is produced by Association Briefings.

Generations, Growth, and Grace: Insights on Association Leadership with Pam Donahoo, CAE

In this episode, recorded live at TSAE’s New Ideas Annual Conference in San Antonio, hosts Steven Stout, FASAE, CAE, and Katy Markert sit down with Pam Donahoo, FASAE, CAE, CEO of USFN - America's Mortgage Banking Attorneys. Drawing from her distinguished career with organizations like American Mensa and USFN, Pam shares lessons on leading through transition, engaging multiple generations, and fostering trust through transparency and patience. She also offers practical advice for emerging association leaders—encouraging them to volunteer, stay curious, and embrace every opportunity to learn how associations truly work.
Better by Association is produced by Association Briefings.

Leading with Clarity: Authentic Communication in Associations

In this episode, recorded live at TSAE’s New Ideas Annual Conference in San Antonio, hosts Steven Stout, FASAE, CAE, and Katy Markert sit down with Jenifer Sarver, Principal at Sarver Strategies and keynote speaker at this year’s New Ideas Annual Conference. Together, they explore how clear, authentic communication can strengthen associations and build trust in times of change. Jenifer draws on her background in media relations, crisis communications, and leadership training to share strategies for staying mission-focused and transparent. The discussion also highlights how to navigate public scrutiny with grace, foster curiosity to better understand others, and lead with integrity in today’s complex environment. 
This episode is sponsored by Freeman. 
 
Better by Association is produced by Association Briefings.

Voices for Change: The Role of Associations in Social Impact

In this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert welcome Gloria Terry, CEO of the Texas Council on Family Violence, and the 2025-2026 board chair of TSAE. Gloria shares her inspiring path from Chamber of Commerce executive to nonprofit leader, driven by a commitment to creating meaningful change. The conversation explores the Council’s multifaceted work—from legislative advocacy to crisis response—while also addressing emerging challenges like the misuse of AI in abusive situations. Gloria offers thoughtful insights on leading with curiosity, asking the right questions, and navigating association leadership in today’s complex social and political climate.
This episode is sponsored by Novi AMS.
Better By Association is produced by Association Briefings.

AI in Action: How Associations Are Embracing Intelligent Innovation

In this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert explore how associations can harness the power of artificial intelligence with guests Jennifer Mitchell, CAE, of the Association of Texas Professional Educators, and Emily Stamm of Betty:AI. From first steps to future visions, they share real-world stories of implementing AI, including how it's being used to personalize member experiences and solve sector-specific challenges. The discussion dives into practical applications, ethical considerations, privacy concerns, and the evolving role of AI in driving smarter, more strategic association operations.
This episode is sponsored by Monarch Media & Consulting.
Better By Association is produced by Association Briefings.

Strategic Shifts and Stronger Associations: A Blueprint for Growth and Impact

In this episode, Steven Stout, FASAE, CAE, and Katy Markert sit down with Tracy Ginsburg, Ed.D., CAE, executive director of the Texas Association of School Business Officials. With over 40 years in association leadership, Tracy shares how she helped transform TASBO through strategic planning, legislative advocacy, and a strong focus on member value. She offers insights on overcoming fear around finance, the power of data-informed decisions, and why transparency and teamwork are essential for lasting impact.
This episode is sponsored by Higher Logic.
Better By Association is produced by Association Briefings.

Confidence, Connection & Care: Navigating Leadership in the Association Space

In this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert chat with Angela Davis, MBA, CAE, CEO of the Society for Pediatric Radiology, about the leadership lessons that have shaped her journey. Angela shares how she navigated the leap to CEO, the power of building a strong remote team, and her strategies for staying grounded amid uncertainty. She opens up about imposter syndrome, adapting leadership styles, and the ongoing importance of self-care, member support, and professional connection—especially through organizations like TSAE.
This episode is sponsored by 42Chat.
 
Better By Association is produced by Association Briefings.

The Evolving Meetings & Events Experience: A Conversation with Aaron Wolowiec

In this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert welcome Aaron Wolowiec, FASAE, CAE, CMP, founder and president of Event Garde, to explore what’s shaping the future of meetings and events. Aaron shares how he unexpectedly found his path in the industry and offers valuable insights into the lasting effects of the pandemic, shifting attendee expectations, and the increasing costs of AV, food, and beverage. The conversation dives into building authentic participant relationships, embracing AI for personalized experiences, and improving accessibility. Aaron also discusses the vital role of safety management plans, the power of mentorship, and the importance of wellness in an ever-demanding profession. Whether you're just starting out or a seasoned event pro, this episode delivers practical tips and big-picture trends to keep you ahead of the curve.
This episode is sponsored by Visit Austin.
 
Better By Association is produced by Association Briefings.

Strengthening the CEO-Volunteer Leader Relationship: A Conversation with Avi Olitzky

In this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert welcome Avi Olitzky, president and principal consultant of Olitzky Consulting Group, to explore the unique and often complex relationship between association CEOs and volunteer leaders. Avi shares insights on the role of emotional intelligence, strategic planning, and shared purpose in building strong CEO-volunteer partnerships. The discussion covers best practices, common misconceptions, and strategies for maintaining effective collaboration, even as leadership changes. Tune in for expert guidance on fostering productive, long-term relationships between association executives and volunteer leaders
This episode is sponsored by Darling Promo.
 Better By Association is produced by Association Briefings.